SEO keywords play a pivotal role in enhancing your visibility online. So what is an SEO keyword what exactly is an keyword in SEO? Let's break it down.

In online advertising, a keyword is a particular term or expression that individuals input into web browsers when they are seeking a unique service, product or information. SEO heavily relies on the use of these keywords in ranking websites.

The magic behind SEO keywords lies in their ability to link what users are searching for to the content that is available on your website. Strategically using these keywords will help attract the right audience and improve the likelihood of conversions.

Having established the explanation of an SEO keyword, let's look at the ways to effectively use keywords. Enhancing the use of keywords requires a balance. You'll want to include relevant keywords to get the attention of search engines but without overloading your content with them.

One way is placing the keyword in your content’s title. This not only helps in optimization, but also makes your content more relevant to the searcher's query. Consider also using keywords in the meta description and headers of your website, as these are spots where search engines often look.

Furthermore, it's crucial to choose keywords that align with your targeted market. This signifies understanding their language, their searching habits and their requirements.

To sum up, a well-chosen SEO keyword can serve as a link between the user's query and your online content. It's a vital tool to be successful in the aggressive world of digital marketing. However, success hinges on its effective and balanced use.